Sunday, January 15, 2012

Adding Meta data to your Blogger.com blog

I wanted to improve web traffic to my blog, plain and simple.  So the first thing I did was to search google for information to do this.  I already knew what I wanted to do but didn't know how to go about doing.  Meta tags provide keywords for search engines to pick up on which is why I wanted them added to my blog.  Upon searching I found a lot of information on the fact but when I tried to do any of it, nothing worked.  This blog is to provide a correct simple method in adding meta data to your blogs with a brief description in what is happening.

The first thing I did before I actually started coding tags into my blog was to visit this site:-
http://www.seocentro.com/tools/seo/page-keyword-analyzer.html
SEOCentro has some great tools for the beginner to easily look over and decide on their description tags and keywords.  This site provides information about their page whether it be just one blog post or the entire blog.  Just add you blog url into the url section and wait for the results.  You'll notice that there will be no description which they suggest that this is the second most important tag for traffic. Now I'm sure that google catigorizes your page by the content in the body but the older search engines or just other search engines may do this differently and thus you may benefit from this information, plus it won't kill you to add it as a precaution.

The place to put all of the wonderful following information will not be the same place where you write your posts.  This space is in the <body> of the site.  The place for all of this is in the <head> section.  I'm sure you read that too but where exactly is this?  It's in the templates.

In the blogger menu pick Template on the left and under the example image there is an edit HTML button which leads to your <head> tag which we are looking for.  You have to be careful here because this can stop your post from working so use caution here.  We will be adding the following tags right under the <head> tag which I believe to be above the <meta content='IE=EmulateIE7' http-equiv='X-UA-Compatible'/> tag

Now lets get to actually adding tags.  These are the tags you will be adding to your template:-

<meta content='DESCRIPTION' name='description'/>
<meta content='KEYWORDS' name='keywords'/>
<meta content='AUTHORNAME' name='author'/>
A few rules with the tags which I had to research myself.  When reading how to add these I found myself asking simple questions which were not answered on the site.
1.) We will be editing the words in CAPS and not the "name='name' "
2.) Yes the single quotes are supposed to be in the code because we will be using spaces.
3.) If you get a parse error then maybe you used an apostraphe in your description as I mistakenly had. 
For simplicity, the elements to be edited are in red.
The description is a description of your WHOLE blog, not just post-by-post so you probably should use something that will attract a specific audience without compromising your creative range. So type in your description without any apostraphies and make sure to keep them within the single quotes.
<meta content='this is a description' name='description'/>
The keywords will be just a string of words sepparated by commas and surounded entirely within single quotes
for example:-

<meta content='einstein, copernicus, delorean, meow, flux-capaciter' name='keywords'/>

The author name is whatever name you want people to know you by. This usually is your name but you can choose another if you like but you may have to file paperwork for the bank or govenment to recognise under this if you want to go the whole hog.  But for this purpose I'm sure you can put a nickname or gamertag.
<meta content='Dr Emmet Brown' name='author'/>
Now go look up your page at SEOCentro or maybe another site which you have found and use this information to attract more traffic to your blog.

2 comments:

  1. Found this very helpful, Thankyou

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  2. Its good to see this information in your post, i was looking the same but there was not any proper resource, thanks now i have the link which i was looking for my research.
    website design

    ReplyDelete